Understanding the Video Bloggers’ Community

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Author(s): John Warmbrodt (Consultant, USA), Hong Sheng (Missouri University of Science and Technology, USA), Richard Hall (Missouri University of Science and Technology, USA)and Jinwei Cao (University of Delaware, USA)
Copyright: 2012
Pages: 17
Source title: Technical, Social, and Legal Issues in Virtual Communities: Emerging Environments
Source Author(s)/Editor(s): Subhasish Dasgupta (George Washington University, USA)
DOI: 10.4018/978-1-4666-1553-3.ch005

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

Video blogs (or vlogs) are a new form of blogs where each post is a video. This study explores a community of video bloggers (or vloggers) by studying the community’s structure as well as the motivations and interactions of vloggers in the community. A social network analysis of a list of personal vloggers identifies the community’s structure. Open-ended interviews with core vloggers in the sample provide in-depth understanding on the motivations and interactions of the vloggers. Overall, the results indicate that the vloggers’ community exhibits a core/periphery structure. Such a community is formed based on shared interest and active interactions. In addition, the rich communication provided in video blogs allows for a more personal and intimate interaction, making vlogs a potentially powerful tool for business applications.

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