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University Outreach in Management Education: A Case from India for Meeting the Needs of Professionals in the Field
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Author(s): Yashavantha Dongre (University of Mysore, India & Vijayanagar Krishnadevraya University, Bellary, India)and B. PanduRanga Narasimharao (University of Mysore, India & Indira Gandhi National Open University, Jodhpur, India)
Copyright: 2013
Pages: 19
Source title:
Evolving Corporate Education Strategies for Developing Countries: The Role of Universities
Source Author(s)/Editor(s): B. PanduRanga Narasimharao (Indira Gandhi National Open University, India), S. Rangappa Kanchugarakoppal (Karnataka State Open University, India)and Tukaram U. Fulzele (Indira Gandhi National Open University, India)
DOI: 10.4018/978-1-4666-2845-8.ch017
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Abstract
The need for a specialized course for non-profit management was perceived by University of Mysore and by a non-governmental organization of the region. The necessity and the importance of offering such a course at field level in close collaboration with the stakeholders concerned has been met logistically through the concept of outreach programmes. The approaches followed are relevant as in almost all functional areas of civic society there is a need for integration of management knowledge with that of other subject fields. It argues that the model of adopting bidirectional interactions, reciprocity, and participatory approaches may help addressing different issues in Indian higher education system by bringing the change from within the institutions and individuals. The case also demonstrates how using a leading NGO and university outreach centre as linker units, the outreach concept can be made successful in Indian context. It is argued that this kind of model using outreach concept may prove useful in India not only for implementing government’s ambitious projects like ‘Mission 2007 – Every Village Knowledge centre’ or ‘skill development centres,’ but also for community and regional economy development using university knowledge resources in close collaboration with those who need it. Another important aspect of this approach is that it is related to civic development and in turn to economic development and not directly to economic development unlike the entrepreneurial university.
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