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Unlocking the Power of Artificial Intelligence and Machine Learning in Transforming Marketing as We Know It
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Author(s): Thangaraja Arumugam (Vellore Institute of Technology, Chennai, India), R. Arun (St. Joseph's College of Engineering, India), Sundarapandiyan Natarajan (Adithya Institute of Technology, India), Kiran Kumar Thoti (Universiti Malaysia Kelanta, Malaysia), P. Shanthi (SRM Institute of Science and Technology, India)and Uday Kiran Kommuri (Vellore Institute of Technology, Chennai, India)
Copyright: 2024
Pages: 15
Source title:
Data-Driven Intelligent Business Sustainability
Source Author(s)/Editor(s): Sonia Singh (Toss Global Management, UAE), S. Suman Rajest (Dhaanish Ahmed College of Engineering, India), Slim Hadoussa (Brest Business School, France), Ahmed J. Obaid (University of Kufa, Iraq)and R. Regin (SRM Institute of Science and Technology, India)
DOI: 10.4018/979-8-3693-0049-7.ch005
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Abstract
Technological changes have helped the methodology of execution where we can examine the sector in addition to the manner enterprise is carried out. Productive development has facilitated correct manufacturing in large volumes. The advanced technology, together with information in analytics, smart devices, computerization, and artificial intelligence (AI), is converting the system of society and persons to interact on a basic level. The evolution and development of artificial intelligence (AI) have transformed the effectiveness of commercial enterprises globally. However, business adoption of AI-based total packages by businesses remains constrained because of a lack of know-how approximately the generation. The technology can assist the organisation in understanding the clients and permit it to target the customers better and personalize advertising and marketing movements and messages. Advertising takes the benefit of facts to big data: consumer needs research, marketplace analyses, client insights, and competition intelligence.
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