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Using Info-Graphics in Raising Consciousness to Confront the Newly Discovered Coronavirus (COVID-19): A Descriptive Study
Abstract
The main purpose of this chapter is to study using infographics in raising consciousness to confront the newly discovered corona virus (COVID-19). This will be achieved by using a combination of qualitative and quantitative methods. Thus, a guide of semiological analysis and a questionnaire were structured and validated by four experts in public relations and advertising specialty to analyze infographics and collect data from the field and to find the relation between infographics design and the level of Egyptian citizen conscience of the pandemic. The main definitions, which are infographics, consciousness, and COVID-19, were identified. The research findings were illustrated by issues of hierarchy of effects theory. The main findings demonstrate that well designed infographics led to a rise in consciousness, and that's where the Egyptian Ministry of Health and Population has succeeded.
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