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Using E-Simulations in Retail Sales Training Benefits of Blended Learning Design
Abstract
This chapter concentrates on e-simulation training programs used as part of workplace learning when socially situated interaction and blended learning are specifically included in the instructional design. In this research project, the responses of more than 750 learners were studied in order to answer the questions: How did the learners experience learning from e-simulation? And what were the structural features of the e-simulation sales training programs that promoted the learning of the participants? The e-simulations were an engaging and fun way of learning, reported the learners, but there were other benefits. The authentic dialogue exercises with socially-situated interaction, both online and face-to-face, improved the learners’ awareness and understanding of various practical ways to handle challenging situations. The results are attributable to the proper opportunity to supplement learning with practice, achieved through the design features of the program. Suggestions are made for the design of future programs.
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