Using Tutored Video Instruction Methodology to Deliver Management Education at a Distance in China

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Author(s): L. William Murray (University of San Francisco, USA)and Alev M. Efendioglu (University of San Francisco, USA)
Copyright: 2002
Pages: 15
Source title: The Design and Management of Effective Distance Learning Programs
Source Author(s)/Editor(s): Richard Discenza (University of Colorado, Colorado Springs, USA), Caroline Howard (HC Consulting, USA)and Karen D. Schenk (K. D. Schenk and Associates Consulting, USA)
DOI: 10.4018/978-1-930708-20-4.ch014

Keywords: Distance Education / Education / Educational Technologies / Information Science Reference

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Abstract

This chapter summarizes a report of a systematic study of distance education programs whose audience was middle- and upper-level managers employed full-time at two Chinese companies. These programs were evaluated in terms of their educational effectiveness; i.e., did these students, and the companies who paid for their education, receive good value for their investment of time and money?

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Using Tutored Video Instruction Methodology to Deliver Management Education at a Distance in China

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