Utilize the Green Transition to Redefine Business Models in Large-Scale Projects: Upgrading Inland Ferries With Batteries – A Case Study

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Author(s): Lars Lindegaard Mikkelsen (UCL University College, Denmark)
Copyright: 2023
Pages: 16
Source title: Handbook of Research on Business Model Innovation Through Disruption and Digitalization
Source Author(s)/Editor(s): Erik Stavnsager Rasmussen (University of Southern Denmark, Denmark)and Nicolaj Hannesbo Petersen (UCL University College, Denmark)
DOI: 10.4018/978-1-6684-4895-3.ch014

Keywords: Business & Management / Business and Organizational Research / Business Science Reference / Entrepreneurship & Innovation

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Abstract

This case study addresses some of the opportunities to redefine business models in large-scale projects in the green transition (i.e., going from fossil fuels to sustainable energy). This case study is made from a technical perspective and will present multiple scenarios where new business models can be developed. Even though it is based on ferry operations, it is comparable with many other significant complex assets with long service life. The shift in energy sources disrupts current products in many domains and will introduce new market opportunities. The operation of the ferries is a multi-objective optimization problem, and this leads to a gap as business cases and models normally only have one goal. To reveal the full potential, the development of multi-objective models is needed.

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Utilize the Green Transition to Redefine Business Models in Large-Scale Projects: Upgrading Inland Ferries With Batteries – A Case Study

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