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Valuating Business Social Networking Services as Intangible Corporate Assets: Experiences and Ideas
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Author(s): Adamantios Koumpis (ALTEC Software S.A., Greece), Epaminondas Christofilopoulos (Help-Forward Network, Greece)and Nikos Melanitis (Hellenic Naval Academy, Greece)
Copyright: 2012
Pages: 14
Source title:
Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal), Patricia Gonçalves (School of Technology at the Polytechnic Institute of Cavado and Ave, Portugal), Nuno Lopes (Polytechnic Institute of Cávado and Ave, Portugal), Eva Maria Miranda (Polytechnic Institute of Cávado and Ave, Portugal)and Goran D. Putnik (University of Minho, Portugal)
DOI: 10.4018/978-1-61350-168-9.ch026
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Abstract
Services both as a science and as a practice in today’s corporate environments are seriously suffering from many different suboptimalities. Some of these suboptimalities are structural (lack of a coherent framework to apply the service), other metaphysical (lack of a supporting culture that would increase the demand and strengthen the market for the service) or of transcendal and ephemeral nature (lack of an appropriate technology to support the service idiosyncracies – can you imagine amazon.com without any Internet?). For some others, a framework that would comprise both organisational and technology aspects could be an answer to certain pitfalls and shortcomings currently faced. Whatever the context of a service, this does not exist in a vacuum; it is provided by people who are working in an organisation to customers that are part of a more or less structured part of the society.
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