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Veszprém-Balaton 2023 European Capital of Culture Title for Sustainable Cooperation: The Key Role of Local and Regional Stakeholder Networks
Abstract
The European Capital of Culture (ECoC) title enables European citizens to learn about one another's culture, to admire the relics of their common past, and to experience the wealth of European values and the sense of belonging together. Winner cities and regions wish to sustain the effect of the title in order to maintain economic, social and cultural prosperity. Veszprém and Balaton region in Hungary won the title for 2023, which influences local and regional destination management. The aim of the research is to introduce the key role, factors, and pitfalls of local and regional stakeholders' network system and to highlight the challenges of sustainable cooperation.
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