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Virtual World Avatar Branding
Abstract
Avatar branding is the process of creating a virtual personality, establishing a well-known virtual identity, and immersing oneself as an active participant in virtual society. In virtual worlds such as Second Life and the many Opensim worlds, avatar branding is an essential capability for many kinds of virtual world users, such as fine artists, musicians, poets, writers, deejays, athletes, actors, fashion designers, and other kinds of virtual celebrities. This chapter discusses the process of avatar branding and covers several examples of famous branded avatars.
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