Vitasoy Soft Drink: Aftermath of the Attack on a Hong Kong Police Officer by a Vitasoy Employee

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Author(s): Zhaoying Chen (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2023
Pages: 15
Source title: Cases on Social Justice in China and Perspectives on Chinese Brands
Source Author(s)/Editor(s): Youssef Elhaoussine (Beijing Normal University-Hong Kong Baptist University United International College, China)and Lulu Wang (Business Advantage Consulting, China)
DOI: 10.4018/978-1-6684-4955-4.ch006

Keywords: Business Ethics and Law / Civic Engagement & Social Justice / Information Science Reference / Social Sciences & Humanities

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Abstract

An employee of the soft drink brank Vitasoy attacked a Hong Kong police officer and then committed suicide. Vitasoy Group had posted a series of responses about the incident. Most netizens believed that those responses of Vitasoy demonstrated irresponsibility and indifference of the brand towards the attacked on the police officer. The event caused intense discontent and anger among people in mainland China and therefore triggering a heated discussion online. Due to the dissatisfaction of netizens with Vitasoy, the brand's reputation took a hit in the Chinese mainland market, and the sales plummeted as a result.

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Vitasoy Soft Drink: Aftermath of the Attack on a Hong Kong Police Officer by a Vitasoy Employee

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