Web Tools as Actors: The Case of Online Investing

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Author(s): Arthur Adamopoulos (RMIT University, Australia), Martin Dick (RMIT University, Australia)and Bill Davey (RMIT University, Australia)
Copyright: 2014
Pages: 8
Source title: Technological Advancements and the Impact of Actor-Network Theory
Source Author(s)/Editor(s): Arthur Tatnall (Victoria University, Australia)
DOI: 10.4018/978-1-4666-6126-4.ch015

Keywords: Human Aspects of Technology / Information Science Reference / Social Sciences & Humanities

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Abstract

Often actor-network theory studies find that technology has been translated through its relationships with human actors. This chapter reports on a study of online investing that found that the human actors were translated to more active and involved investors due to the changes, over time, in the online services that are available: the non-human actors. The Internet is a constantly evolving technological actor. New tools have the potential to change interactions with users. In this study, it became evident that new services had a noticeable effect on the behaviour of investors. Not only did investors report changes in their behaviour when they moved from offline to online investing, but they also reported changes in their investing strategies over time as new services became available. This study showed a new and interesting confirmation of the value of allowing non-human actors to be heard.

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