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Willingness to Adopt RFID Implants: Do Personality Factors Play a Role in the Acceptance of Uberveillance?
Abstract
This chapter presents the results of research designed to investigate differences between and among personality dimensions as defined by Typology Theory using the Myers-Briggs Type Indicator (MBTI). The study took into account levels of willingness toward implanting an RFID (Radio Frequency Identification) chip in the body (uberveillance) for various reasons including the following: to reduce identity theft, as a lifesaving device, for trackability in case of emergency, as a method to increase safety and security, and to speed up the process at airport checkpoints. The study was conducted with students at two colleges in the Northeast of the United States. The author presents a brief literature review, key findings from the study relative to personality dimensions (extroversion vs. introversion dimensions, and sensing vs. intuition dimensions), a discussion on possible implications of the findings when considered against the framework of Rogers’ (1983; 2003) Diffusion of Innovation Theory (DoI), and recommendations for future research. A secondary, resultant finding reveals frequency changes between 2005 and 2010 relative to the willingness of college students to implant an RFID chip in the body. Professionals working in the field of emerging technologies could use these findings to better understand personality dimensions based on MBTI and the possible affect such personality dimensions might have on the process of adoption of such technologies as uberveillance.
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