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Workplace Use of Web 2.0 Communication Tools and its Implications for Training of Future Communication Professionals
Abstract
Traditional instructional models in web design and web communication have, until recently, leaned towards seeing websites primarily as vehicles for information distribution from one centralized source, like a company or organization, to a mass audience. Consequently, training in web communication and design has often been limited to those types of websites. However, with the advent of phenomenon known variously as “web 2.0,” or “social web” several years ago and and increasing use of web 2.0 tools in the workplace, this type of training may not be enough for future communicators and designers. This chapter investigates the extent and purposes with which web 2.0 and social media communication tools are being used in the corporate and other workplace settings. Based on this analysis, a set of recommendations for teachers, trainers, and administrators is offered.
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