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Zhaopin Human Resources Online Platform: User Data Leaks Exposed
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Author(s): Yuqing Shao (Beijing Normal University-Hong Kong Baptist University United International College, China)
Copyright: 2023
Pages: 13
Source title:
Cases on Social Justice in China and Perspectives on Chinese Brands
Source Author(s)/Editor(s): Youssef Elhaoussine (Beijing Normal University-Hong Kong Baptist University United International College, China)and Lulu Wang (Business Advantage Consulting, China)
DOI: 10.4018/978-1-6684-4955-4.ch016
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Abstract
At the CCTV Consumer Rights Day Gala on March 15, 2021, one of the major online recruitment platforms in China, Zhaopin was exposed for leaking the resumes of many platform users. These resumes were illegally resold after being leaked, and many even fell into criminals' hands. After this incident came to light, intense criticism quickly developed on social media in China. In response to this issue, Zhaopin released a statement on social media immediately after the exposure, stating that it would carry out the rectification of its data security policies. The platform became more secure after the correction, and the public's attitude toward the company has also eased.
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