Description
The media industry in its broadest term implies on a variety of firms that operate in digital platforms, social media, advertising, entertainment, news, e-services, communication technology and almost every entity that proposes information goods via media platforms. This industry participates in global and regional economic development significantly and its share increases steadily every year.
By lowering entry barriers under the effect of digitization, major players of this industry are small firms and enterprises, and even individual entrepreneurs. Their share in the innovation and development of the media industry is inevitable. However, studies in media entrepreneurship and small media firms have been rare and the majority of studies in the field of media management have been focused on large media organizations. The Journal of Media Management and Entrepreneurship (JMME) aims to shed a light on entrepreneurial activities of media firms and to foster studies in the field of media entrepreneurship and media management. This journal aims to publish original and informative contributions that will benefit to scholars, entrepreneurs, small firms, policy makers, and practitioners in the field of media industry.
Although this journal accepts every valuable and insightful methodologies, but the main focus will be on case studies as a source of practical knowledge for readers. Based on the experience of the Editor-in-Chief, most of influencing contributions in this field have been raised from case studies and real experiences of media entrepreneurs and media firms. However, every informative article within the subject of traditional or interactive media in any size and level that transfer practical knowledge or theoretical contribution will be welcomed.