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Book Chapter	IT-Enabled Strategic Marketing Management Xianzhong Mark Xu, Yanqing Duan, Yu Li (2003). IT-Based Management: Challenges and Solutions 18 pages.
Book Chapter	Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing Dimitris Drossos, George M. Giaglis (2010). Handbook of Research on Mobile Marketing Management 27 pages.
Book Chapter	Framework for Mobile Marketing: The Locales Framework Dennis Lee, Ralf Muhlberger, Mark Brown (2010). Handbook of Research on Mobile Marketing Management 21 pages.
Book Chapter	e-marketing: Towards a Conceptualisation of a New Marketing Philosophy Hatem El-Gohary (2011). Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions 19 pages.
Book Chapter	Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing Dimitris Drossos, George M. Giaglis (2012). Wireless Technologies: Concepts, Methodologies, Tools and Applications 27 pages.
Journal Article	A Literature Review and Classification of Relationship Marketing Research Ashish Gupta, G. P. Sahu (2012). International Journal of Customer Relationship Marketing and Management 26 pages.
Book Chapter	Framework for Mobile Marketing: The Locales Framework Dennis Lee, Ralf Muhlberger, Mark Brown (2012). E-Marketing: Concepts, Methodologies, Tools, and Applications 20 pages.
Book Chapter	SMS Marketing: An Emergent Trend within SMEs Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields (2014). Marketing in the Cyber Era: Strategies and Emerging Trends 30 pages.
Book Chapter	The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection George S. Spais (2014). Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices 33 pages.
Book Chapter	Leisure Time Marketing in the Context of the Entertainment Industry Ozgur Cengel, Yaman Oztek (2014). Handbook of Research on the Impact of Culture and Society on the Entertainment Industry 18 pages.
Book Chapter	Towards Leadership Marketing: An Exploratory and Empirical Study Wilson Ozuem, Alina O'Keeffe (2014). Strategic Marketing in Fragile Economic Conditions 21 pages.
Book Chapter	Leisure Time Marketing in the Context of the Entertainment Industry Ozgur Cengel, Yaman Oztek (2015). Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications 18 pages.
Book Chapter	Green Marketing: A Conceptual Framework and Suggestions for Industrial Services Marketing Ceren Altuntaş Vural (2015). Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing 23 pages.
Book Chapter	SMS Marketing: An Emergent Trend within SMEs Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 30 pages.
Book Chapter	Impact of 2.0 on Contemporary Marketing Dora Simões, Sandra Filipe (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 22 pages.
Book Chapter	Towards Leadership Marketing: An Exploratory and Empirical Study Wilson Ozuem, Alina O'Keeffe (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 21 pages.
Book Chapter	The Evolution of Consumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection George S. Spais (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 34 pages.
Journal Article	A Standardized Marketing Audit Model for Entrepreneurship Education in Egypt Sherein H. Abou-Warda (2015). International Journal of Service Science, Management, Engineering, and Technology 18 pages.
Book Chapter	The Roles of Corporate Marketing Strategies and Brand Management in the Global Retail Industry Kijpokin Kasemsap (2015). Successful Technological Integration for Competitive Advantage in Retail Settings 30 pages.
Book Chapter	The Evolution of Relationship Marketing Orientations (2015). Customer Relationship Management Strategies in the Digital Era 13 pages.
Book Chapter	The Conceptual Framework of Relationship Marketing (2015). Customer Relationship Management Strategies in the Digital Era 26 pages.
Journal Article	Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing David Bowie, Alexandros Paraskevas, Anastasia Mariussen (2014). International Journal of Online Marketing 16 pages.
Journal Article	Green Marketing Mix: A Review of Literature and Direction for Future Research Prashant Kumar, Bhimrao Ghodeswar (2015). International Journal of Asian Business and Information Management 18 pages.
Book Chapter	A Standardized Marketing Audit Model for Entrepreneurship Education in Egypt Sherein H. Abou-Warda (2015). Economics: Concepts, Methodologies, Tools, and Applications 20 pages.
Book Chapter	Financial Implications of Relationship Marketing in Airline Business Hasan Dinçer, Ümit Hacıoğlu, Aydın Özdemir (2015). Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry 43 pages.

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