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Book Chapter	The Evolution of Theory and Practice of Marketing in Light of Information Technology Daniela Andreini (2005). Contemporary Research in E-Marketing, Volume 2 48 pages.
Book Chapter	Factors Influencing Marketing Performance on the Web Ashok Ranchhod, Julie Tinson, Fan Zhou (2001). Internet Marketing Research: Theory and Practice 16 pages.
Book Chapter	IT-Enabled Strategic Marketing Management Xianzhong Mark Xu, Yanqing Duan, Yu Li (2003). IT-Based Management: Challenges and Solutions 18 pages.
Book Chapter	Marketing Strategy: The Role of Information Technology-Enabled Capabilities…. Sreedhar Madhavaram, Radha Appan (2006). IT-Enabled Strategic Management: Increasing Returns for the Organization 18 pages.
Book Chapter	A Strategic Marketing Intelligence Framework Reinforced by Corporate Intelligence P. Trim (2007). Managing Strategic Intelligence: Techniques and Technologies 14 pages.
Book Chapter	Optimal KM/WM Systems in Marketing Robert Thierauf, James Hoctor (2006). Optimal Knowledge Management: Wisdom Management Systems Concepts and Applications 35 pages.
Journal Article	Factors Influencing Marketing Effectiveness on the Web Ashok Ranchhod, Fan Zhou, Julie Tinson (2001). Information Resources Management Journal 9 pages.
Book Chapter	Social Marketing in Healthcare Manuel W. Mah (2009). Handbook of Research on Information Technology Management and Clinical Data Administration in Healthcare 12 pages.
Book Chapter	Reviewing Mobile Marketing Research to Date: Towards Ubiquitous Marketing Dimitris Drossos, George M. Giaglis (2010). Handbook of Research on Mobile Marketing Management 27 pages.
Book Chapter	Framework for Mobile Marketing: The Locales Framework Dennis Lee, Ralf Muhlberger, Mark Brown (2010). Handbook of Research on Mobile Marketing Management 21 pages.
Book Chapter	Integrating Mobile Marketing into the Marketing Communication: Exemplification of Mobile Marketing Campaigns Süphan NASIR (2010). Handbook of Research on Mobile Marketing Management 10 pages.
Book Chapter	Social Marketing in Healthcare Manuel W. Mah (2010). Social Computing: Concepts, Methodologies, Tools, and Applications 12 pages.
Book Chapter	Mobile Marketing Gonca Telli Yamamoto (2010). Mobilized Marketing and the Consumer: Technological Developments and Challenges 18 pages.
Book Chapter	Internet Marketing and SMEs Daniel John Doiron (2010). E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization 23 pages.
Book Chapter	Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies Fiona McMahon, Aodheen O’Donnell (2010). E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization 17 pages.
Book Chapter	Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises Hatem El-Gohary, Myfanwy Trueman, Kyoko Fukukawa (2010). E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization 22 pages.
Journal Article	Internet Marketing & SMEs Daniel John Doiron (2009). International Journal of E-Adoption 21 pages.
Journal Article	Electronic Customer Relationship Management and SME Marketing Practice: Exploring Potential Synergies Fiona McMahon, Aodheen O’Donnell (2009). International Journal of E-Adoption 16 pages.
Book Chapter	Ethics in E-Marketing: A Marketing Mix Perspective Erkan Özdemir (2010). Ethical Issues in E-Business: Models and Frameworks 15 pages.
Book Chapter	Exploring E-Marketing Practises as Tool for Globalisation by Egyptian SBEs Hatem El-Gohary (2011). Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives 24 pages.
Journal Article	Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises: An Empirical Investigation Hatem El-Gohary (2010). International Journal of Customer Relationship Marketing and Management 20 pages.
Book Chapter	e-marketing: Towards a Conceptualisation of a New Marketing Philosophy Hatem El-Gohary (2011). Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions 19 pages.
Book Chapter	Ethics in E-Marketing: A Marketing Mix Perspective Erkan Özdemir (2011). Global Business: Concepts, Methodologies, Tools and Applications 15 pages.
Book Chapter	Internet Marketing & SMEs Daniel John Doiron (2011). E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects 22 pages.
Book Chapter	Exploring the Potential of e-CRM in SME Marketing Practice Fiona McMahon, Aodheen O’Donnell (2011). E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects 18 pages.

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