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Book Chapter
Xianzhong Mark Xu, Yanqing Duan, Yu Li (2003). IT-Based Management: Challenges and Solutions 18 pages.
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Book Chapter
Dimitris Drossos, George M. Giaglis (2010). Handbook of Research on Mobile Marketing Management 27 pages.
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Book Chapter
Dennis Lee, Ralf Muhlberger, Mark Brown (2010). Handbook of Research on Mobile Marketing Management 21 pages.
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Book Chapter
Hatem El-Gohary (2011). Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions 19 pages.
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Book Chapter
Dimitris Drossos, George M. Giaglis (2012). Wireless Technologies: Concepts, Methodologies, Tools and Applications 27 pages.
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Journal Article
Ashish Gupta, G. P. Sahu (2012). International Journal of Customer Relationship Marketing and Management 26 pages.
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Book Chapter
Dennis Lee, Ralf Muhlberger, Mark Brown (2012). E-Marketing: Concepts, Methodologies, Tools, and Applications 20 pages.
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Book Chapter
Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields (2014). Marketing in the Cyber Era: Strategies and Emerging Trends 30 pages.
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Book Chapter
George S. Spais (2014). Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices 33 pages.
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Book Chapter
Ozgur Cengel, Yaman Oztek (2014). Handbook of Research on the Impact of Culture and Society on the Entertainment Industry 18 pages.
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Book Chapter
Wilson Ozuem, Alina O'Keeffe (2014). Strategic Marketing in Fragile Economic Conditions 21 pages.
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Book Chapter
Ozgur Cengel, Yaman Oztek (2015). Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications 18 pages.
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Book Chapter
Ceren Altuntaş Vural (2015). Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing 23 pages.
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Book Chapter
Amandeep Takhar, Pepukayi Chitakunye, Ziska Fields (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 30 pages.
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Book Chapter
Dora Simões, Sandra Filipe (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 22 pages.
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Book Chapter
Wilson Ozuem, Alina O'Keeffe (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 21 pages.
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Book Chapter
George S. Spais (2015). Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications 34 pages.
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Journal Article
Sherein H. Abou-Warda (2015). International Journal of Service Science, Management, Engineering, and Technology 18 pages.
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Book Chapter
Kijpokin Kasemsap (2015). Successful Technological Integration for Competitive Advantage in Retail Settings 30 pages.
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Book Chapter
(2015). Customer Relationship Management Strategies in the Digital Era 13 pages.
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Book Chapter
(2015). Customer Relationship Management Strategies in the Digital Era 26 pages.
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Journal Article
David Bowie, Alexandros Paraskevas, Anastasia Mariussen (2014). International Journal of Online Marketing 16 pages.
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Journal Article
Prashant Kumar, Bhimrao Ghodeswar (2015). International Journal of Asian Business and Information Management 18 pages.
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Book Chapter
Sherein H. Abou-Warda (2015). Economics: Concepts, Methodologies, Tools, and Applications 20 pages.
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Book Chapter
Hasan Dinçer, Ümit Hacıoğlu, Aydın Özdemir (2015). Handbook of Research on Behavioral Finance and Investment Strategies: Decision Making in the Financial Industry 43 pages.
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