The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
AI-Powered Marketing Revolutionizing Customer Engagement Through Innovative Strategies
Author(s): S. Vasundhara (Department of Humanities and Mathematics, G. Narayanamma Institute of Technology and Science, India), K. Srivarun Venkatesh (Department of Commerce and Business Management, Chaitanya University, India), V. Manimegalai (Department of Management Studies, Nandha Engineering College (Autonomous), India), P. Sundharesalingam (Department of Mangement Studies, Kongu Engineering College, India), S. Sathyakala (Department of Management Studies, Sona College of Technology, India)and Sampath Boopathi (Muthayammal Engineering College, India)
Copyright: 2024
Pages: 26
EISBN13: 9798369372944
Purchase
View Sample PDF
Abstract
This chapter delves into the integration of artificial intelligence (AI) in content marketing, highlighting its potential to revolutionize customer engagement strategies. It highlights the evolving consumer preferences in the digital age, the growing demand for personalized content experiences, and the challenges faced by marketers. AI's ability to analyze vast datasets and extract actionable insights enables businesses to create hyper-targeted content, driving higher engagement and conversion. The chapter also discusses how leading brands have successfully implemented AI-driven content strategies to enhance customer engagement and foster brand loyalty. AI-powered analytics provide actionable insights into content performance, enabling continuous refinement and optimization of marketing strategies. This chapter highlights the potential of AI-powered content strategies in boosting customer engagement and driving sustainable business growth in a competitive digital landscape.
Related Content
|
Alan Collier, Fang Zhao.
© 2010.
51 pages.
|
|
Merve Zayım.
© 2024.
17 pages.
|
|
Lazar Rusu, Mohamed El Mekawy.
© 2011.
21 pages.
|
|
Pamela Pastou.
© 2019.
18 pages.
|
|
Venugopal Merugu, Rahul Thangeda.
© 2021.
19 pages.
|
|
|