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Balancing Tourism Development With Cultural Integrity
Author(s): Alexandra Martins (ISCTE, University Institute of Lisbon, Portugal), Ben Margolis (ISCTE, University Institute of Lisbon, Portugal), Max van Ees (ISCTE, University Institute of Lisbon, Portugal)and Bryce Newton (ISCTE, University Institute of Lisbon, Portugal)
Copyright: 2024
Pages: 15
EISBN13: 9798369374955
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Abstract
Specific to Portugal, CREATOUR was launched in 2016 to bolster and create tourism experiences in small cities and rural areas, focusing on the Norte, Centro, Alentejo, and Algarve regions of Portugal, where tourism has the most potential, but is underdeveloped. The main goal of CREATOUR is to develop attractive experiences in these less visited areas. CREATOUR consists of five research centers and forty pilot organizations across Portugal that research the best ways to culturally boost tourism. This chapter will discuss the success of the CREATOUR network in developing tourism centered around culture and local sustainability. Both quantitative and qualitative sources are referenced to illustrate the ability of CREATOUR to facilitate culturally respectful tourism. Through the description of CREATOUR's initiatives, it is conveyed that the network revitalizes underdeveloped tourism economies while simultaneously enriching tourists' travels by sustainably showcasing their diverse heritages.
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