The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Electronic Commerce Travel: A Case Study in Information Technology Use, Market Flexibility, Adaptability, and Diversification
Author(s): Eric Pedersen (Dixie State College, USA)and David Paper (Utah State University, USA)
Copyright: 2007
Pages: 17
EISBN13: 9781605665863
Purchase
View Sample PDF
Abstract
The case study describes a small travel company that conducts business exclusively on the Internet. The case elucidates the many problems that the company faced as it tried to survive in a turbulent environment. Survival hinged on the company’s ability to strategically and tactically execute a business plan based on the technical acumen, loyalty, and hard work of its small group of talented people. The technical alternatives are described and explained within the context of a travel company seeking to use and develop new technology to improve productivity and increase profits. Additionally, the strategic need for market flexibility, adaptability, and diversification, especially in times of unexpected events and or problems, are examined. Finally, the company’s process for controlling costs are identified and explored.
Related Content
|
Nabeel Al-Qirim.
© 2006.
18 pages.
|
|
Katina Michael.
© 2007.
21 pages.
|
|
Sinjini Mitra, Rema Padman.
© 2012.
23 pages.
|
|
Jerome Idiegbeyan-ose, Christopher Nkiko, Mary Idahosa, Nwanne Nwokocha.
© 2016.
11 pages.
|
|
Kamlesh Dutta, Varun Gupta, Vachik S. Dave.
© 2019.
25 pages.
|
|
|