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Inward Internationalization: A Case Study From the Hotel Industry
Author(s): Alexandra Almeida Alves (University of Aveiro, Portugal), Carolina Ferreira Rodrigues (University of Aveiro, Portugal), Cristiana Durães Gonçalves (University of Aveiro, Portugal), Joana Conceiçao (University of Aveiro, Portugal)and António Carrizo Moreira (University of Aveiro, Portugal)
Copyright: 2021
Pages: 20
EISBN13: 9781799877974
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Abstract
This chapter analyzes the internationalization strategy of a small hotel firm of Central region of Portugal. It is based on a case study and the main objective is to discuss what internationalization theory best explains the company's internationalization strategy. This chapter explores a gap in the literature on inward internationalization involving a player of service-based firm of the hotel industry. The literature reviews the main internationalization patterns—Uppsala model, network-based model, and inward internationalization—in order to analyze behavior of small hotel and its internationalization. At the end of the chapter, a table summarizes the main characteristics of the internationalization process of each model presented. This chapter adds value by explaining how a small service-based firm of the hotel industry manages to address its inward internationalization process.
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