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Perspectives on Local Heritage: Insights From an Italian Lens
Author(s): Marina Meucci (ISCTE, University Institute of Lisbon, Portugal)and Lucrezia Carini (ISCTE, University Institute of Lisbon, Portugal)
Copyright: 2024
Pages: 12
EISBN13: 9798369375006
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Abstract
This chapter investigates how it is possible to remain at the forefront of technological progress without losing sight of traditions. Innovation and novelties are the key words of this project; the authors conducted an analysis on how to take advantage of novelties without destroying traditional values and local communities, followed by a thorough collection of cases where innovation has been the key to preserve local Italian heritage. The focus is on cases where innovation has been the key to revitalise traditional festival or crafts that have been attracting thousands of tourists while trying to maintain their local authenticity by keeping these traditions the same for years with the right use of innovation to highlight our origins and those of our ancestors. A main example is provided by the authors' own country: Italy, which is appealing to loads of tourists thanks to her natural heritage beauty and to the innovations that came with it in the years.
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