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The Role of Online Platforms in Enhancing Logistics Activity Performance: Case Study – Salla Platform: KSA
Author(s): Sandra Samy Haddad (Arab Academy for Science, Technology, and Maritime Transport, Egypt)and Nourhan Foaad Nasib (Arab Academy for Science, Technology, and Maritime Transport, Egypt)
Copyright: 2023
Pages: 18
EISBN13: 9781668495445
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Abstract
Technology has progressed from being a supporter of the fundamental element of today's economy. The “digital economy” includes digital sectors, such as media, e-commerce, as well as traditional industries that have been touched by digitalization to varying degrees. This case study focuses on the Saudi e-commerce retail industry and how much it has grown exponentially through increased internet penetration, use of smartphones, and language diversity on e-commerce platforms. Moreover, the adoption of digital wallets is now more prevalent, supported by a general shift towards digital payments. The development of transport and logistics systems is based on digital platforms, such as Salla platform, which has a significant impact on the efficiency and competitiveness of supply chains and the logistics activities in KSA. Salla connects its sellers and customers. The platform provides companies with many advantages and tools.
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