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Decision-Making Theoretical Models and Cognitive Biases
Abstract
Decision making is a cognitive evaluation and selection process on a set of options in order to get to a series of objectives, so the decision-making process is complex. For that, this chapter will talk about the most important decision-making models found in the scientific literature. On the one hand, it will explain the computational models of decision making: connectionist, probabilistic, and qualitative. On the other hand, it will describe the somatic marker model of Damasio and the model of decision making based on heuristics of Kanheman and Tversky. Note that all decision-making models are valid and will depend on the decision in particular that a model will be explanatory of or not. Moreover, some of the models can also act in a complementary way.
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