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International Soft Landings of Wetland Entrepreneurship in Asia
Abstract
International soft landings, originally developed by the International Business Innovation Association, is a process to help a company from one country land softly – without crashing – into the market of another country through a designated incubator. In this chapter, we discuss how wetland entrepreneurship, developed in Louisiana to maintain healthy wetland ecology and protect land losses, can be introduced in Asia through international soft landings. Specifically, we propose a “Flying High, Landing Soft” platform to help cultivate wetland entrepreneurs and bring local solutions in Louisiana abroad for global impact in Asia. This platform is grounded in the theories of strategic entrepreneurship and docility-based distributed cognition. With rising seas as a global phenomenon, developing such a platform is timely and significant.
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