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Intra-Hospital Virtual Communities and Well-Being of Cancer Patients: Impact of Features on Healthcare Relationships
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Author(s): Ricardo Jorge Silva (School of Economics and Management, University of Porto, Portugal), Paulo Botelho Pires (CEOS.PP, ISCAP, Polytechnic of Porto, Portugal), Catarina Delgado (School of Economics and Management, University of Porto, Portugal)and José Duarte Santos (CEOS.PP, ISCAP, Polytechnic of Porto, Portugal)
Copyright: 2024
Pages: 24
Source title:
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Source Author(s)/Editor(s): Inês Veiga Pereira (Accounting and Business School, Polytechnic of Porto, Portugal), Paulo Botelho Pires (Centre for Organizational and Social Studies, Polytechnic of Porto, Portugal)and José Duarte Santos (Accounting and Business School, Polytechnic of Porto, Portugal)
DOI: 10.4018/978-1-6684-8984-0.ch002
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Abstract
The use of social media in health is emerging as a means of bringing the various actors together with several benefits. In the specific case of cancer disease, these tools can help patients to improve their psychological well-being and their outcomes. As cancer is the cause of a quarter of deaths in Portugal, it is a pressing issue to understand which tools and information both patients and health professionals find most useful to build effective health social media. It was observed that there is a latent need for an oncology social environment, allowing greater well-being for patients and strengthening their relationship with health professionals and institutions, constituting an asset to the services provided. This chapter fills a gap in the bibliography by bringing together the views of both patients and health professionals from several areas, in close collaboration with the Francisco Gentil Portuguese Oncology Institute of Porto, E.P.E.
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