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Religion and Spirituality as Determinants of Privacy and Benefits to Use Mobile Applications: An Application of Privacy Calculus Theory
Abstract
The main purpose of this study is to investigate the effect of spirituality and religious values on the intention to use mobile apps. The study proposed an extension to privacy calculus theory to identify the effectiveness of religion and spirituality on the intention to use mobile apps. A self-administered questionnaire was created to collect data. Sample size is 1,031 Kuwait communication market mobile users. Structural equation modeling technique is used to measure the fitness of the research model. The results show that religion and spirituality significantly affect privacy and benefits. However, results also show that privacy has no effect on the intention to use mobile apps, but benefits do have a significant effect.
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