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The Impact of Smartphone on the Telecommunication Industry in Brunei Darussalam

The Impact of Smartphone on the Telecommunication Industry in Brunei Darussalam
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Author(s): Munirah Ajeerah Arine (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam), Hidayatul Aziyah Mohammad Zain (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam), Siti Nurkamaliah Abd Razak (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam), Nurin Jazlina Damit (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam), Monica Lesley Anak Ason (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam) and Mohammad Nabil Almunawar (Universiti Brunei Darussalam, Bandar Seri Begawan, Brunei Darussalam)
Copyright: 2020
Volume: 11
Issue: 1
Pages: 19
Source title: International Journal of Technology Diffusion (IJTD)
Editor(s)-in-Chief: Ali Hussein Saleh Zolait (University of Bahrain, Bahrain)
DOI: 10.4018/IJTD.2020010104

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Abstract

This article addresses the challenges faced by the telecommunication industry in Brunei Darussalam posed by the evolution of smartphones and the rapid growth of the Internet over the years, particularly, the changes in general user usage pattern, as well as examining the measures undertaken by these companies to address these challenges. Online questionnaires were distributed to the general public for the purpose of collecting the pattern of phone usage both presently and a decade ago. The findings indicated that there was a shift in the overall user preference of communicating via mobile phones, where, in this day and age, most prefer to communicate through the internet as opposed to a decade ago where consumers were more partial to communicating via traditional SMS and calls. This shift resulted in high demand for mobile internet data by the consumers, hence, creating a huge hindrance towards the revenue streams of the telecommunication companies. This pressure called for a restructuring in the telecommunication companies to accommodate this growing trend of high Internet usage.

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