Description
Cultural differences among nations are being recognized as critically important for the corporate social responsibility (CSR) agendas of multinational companies. For this reason, the past few years have shown an increase in comparative studies seeking to identify the role played by cultural dimensions in CSR engagement, performances, and communications.
Linking Cultural Dimensions and CSR Communication: Emerging Research and Opportunities is a collection of innovative research on evaluating how cultural dimensions, reflected in CSR content embedded on corporate websites, vary between the Asian context and the other countries in the world and considering how these factors affect societies and business ethics. While highlighting topics including business ethics, corporate philanthropy, and stakeholder engagement, this book is ideally designed for managers, business professionals, academicians, and researchers.
Author's/Editor's Biography
Maria Palazzo
Maria Palazzo (PhD) is Associate Professor at Universitas Mercatorum, Rome, Italy. She was a Research Fellow at the Department of Political, Social and Communication Studies (DSPSC), University of Salerno (Italy). Since 2015, she has been a member of the ‘Sustainability Communication Centre’ (SCC) at the DSPSC. She was a former Lecturer at University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain), and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). Her research focuses on corporate and marketing communication, branding, corporate social responsibility, tourism, community relations, and sustainability. Her articles have been published in Journal of Cleaner Production, Current Issues in Tourism, Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management, Qualitative Market Research: An International Journal, Journal of Brand Management and in other academic outlets.