A Comprehensive Study of Data Analytics in Social Perspectives

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Author(s): Arram Sriram (Anurag Group of Institutions, India), Prasanth Rao Adhiraju (Anurag Group of Institutions, India), Praveen Kumar Kalangi (Anurag Group of Institutions, India)and Sathiyamoorthi V. (Sona College of Technology, Salem, India)
Copyright: 2021
Pages: 18
Source title: Challenges and Applications of Data Analytics in Social Perspectives
Source Author(s)/Editor(s): V. Sathiyamoorthi (Sona College of Technology, India)and Atilla Elci (Hasan Kalyoncu University, Turkey)
DOI: 10.4018/978-1-7998-2566-1.ch014

Keywords: Data Analysis and Statistics / Engineering Science Reference / Knowledge Management and Library Science / Machine Learning

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Abstract

Social media websites enable users to create and share content or to participate in social networking. The main advantage of social media is the ability to communicate with different people to share their knowledge and discuss social events. The impact of social media on people and their behavior is enormous and also solves many problems if it works fine. But there may be negative aspects as well when they are exchange their ideas between people of very different cultures, religions, different age group, and misbehavior of a few users. These problems are addressed using data analytics, which takes people context into account, learns from it, and takes proactive steps according to their situation and expectations, avoiding user intervention as much as possible. This chapter presents all possible problems in social media and enabling those scenarios with effective solutions.

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A Comprehensive Study of Data Analytics in Social Perspectives

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