IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

A Framework for Profiling Prospective Students in Higher Education

A Framework for Profiling Prospective Students in Higher Education
View Sample PDF
Author(s): Santhosh Kumar Lakkaraju (Dakota State University, USA), Deb Tech (Dakota State University, USA) and Shuyuan Deng (Dakota State University, USA)
Copyright: 2018
Pages: 9
Source title: Encyclopedia of Information Science and Technology, Fourth Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-2255-3.ch335

Purchase

View A Framework for Profiling Prospective Students in Higher Education on the publisher's website for pricing and purchasing information.

Abstract

Internet became a primary source of valuable information for everyone over a decade. Before purchasing a higher education program, prospects invest a significant amount of time researching about a different program. This chapter intends to provide a conceptual framework to profile prospective students by giving an overview of higher education marketing literature and extract a theoretical model analyze different prospect decision-making factors. These decision-making factors are further categorized into prospect profiles based on their contextual relevance.

Related Content

Yair Wiseman. © 2021. 11 pages.
Mário Pereira Véstias. © 2021. 15 pages.
Mahfuzulhoq Chowdhury, Martin Maier. © 2021. 15 pages.
Gen'ichi Yasuda. © 2021. 12 pages.
Alba J. Jerónimo, María P. Barrera, Manuel F. Caro, Adán A. Gómez. © 2021. 19 pages.
Gregor Donaj, Mirjam Sepesy Maučec. © 2021. 14 pages.
Udit Singhania, B. K. Tripathy. © 2021. 11 pages.
Body Bottom