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A Novel Technique for Securing E-Commerce Transaction
Abstract
The emergence of online businesses along with the use of the Internet as its basic network has brought new concerns and risks to the e-commerce environment. It is essential for the online companies to gain customers' trust to retain their existing e-commerce market share and provide for growth, because e-commerce transactions take place in an open environment that cannot be trusted since the network is highly vulnerable to outside security threats. The main problem of e-commerce transaction is anonymity. One may steal another's identity and get access of his confidential information such as banking password, credit card details, etc. very easily. The most convenient way to prevent such kind of identity theft is digital certificate. But that is very expensive. In this chapter, a novel attempt is made to prevent identity theft using Visual Cryptography and Steganography during e-commerce transaction, in a very cost-effective manner.
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