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A Review of Corporate Social Responsibility in Shaping the Brand Value in Context to the Spending on Rural Urban Development
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Author(s): Gazala Yasmin Ashraf (Amity University, Raipur, India), Disha Sharma (Amity University, Raipur, India)and Reshma Shrivastava (Amity University, Raipur, India)
Copyright: 2023
Pages: 19
Source title:
Intellectual Capital as a Precursor to Sustainable Corporate Social Responsibility
Source Author(s)/Editor(s): Bartolomé Marco-Lajara (University of Alicante, Spain), Patrocinio Zaragoza-Sáez (University of Alicante, Spain)and Javier Martínez-Falcó (University of Alicante, Spain & Stellenbosch University, South Africa)
DOI: 10.4018/978-1-6684-6815-9.ch001
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Abstract
Corporate social responsibility can be a narrative in many different ways, from one's personal and social intentions to coming together to forge toward the collective goals of empowerment. Corporate social responsibility is already on its way to replace human social responsibility. The study involves the study of the standing on CSR activity and its relationship between CSR spending and value creation. This article, however, argues that much of the past literature reviewed the complex process of interaction and negotiation evolving between businesses and consumers. This study is focusing on reflecting a clearer picture of brand interaction, challenges, and exchanges within the disclosure and consumer perception of CSR. Then, the chapter will identify the relationship between CSR and value creation. In this chapter, the authors are going to discuss the practical and theoretical implications, as well as give suggestions for future research.
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