Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action

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Author(s): Jamie Neil Coles (ESCI-UPF, Spain)
Copyright: 2024
Pages: 19
Source title: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Source Author(s)/Editor(s): Inês Veiga Pereira (Accounting and Business School, Polytechnic of Porto, Portugal), Paulo Botelho Pires (Centre for Organizational and Social Studies, Polytechnic of Porto, Portugal)and José Duarte Santos (Accounting and Business School, Polytechnic of Porto, Portugal)
DOI: 10.4018/978-1-6684-8984-0.ch006

Keywords: Business & Management / Business Science Reference / Corporate Social Responsibility / Marketing

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Abstract

Transmedia storytelling is a method of reaching fandoms and communities by telling interconnected stories across different platforms and mediums, offering audiences a multitude of touchpoints through which to enter the story for a unique experience of how a narrative unfolds. This method of storytelling has been successfully employed by entertainment franchises such as Marvel, Star Wars, and Game of Thrones, but has also proven beneficial as marketing and even educational approaches. In this chapter, the author will discuss the foundations of transmedia storytelling and how such an approach could be used to better understanding and attitudes towards SDGs.

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Potential Applications of Transmedia Storytelling for Fostering SDG Awareness and Action

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