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Adoption of Social Networking Sites
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Author(s): Y. P. Chang (Huazhong University of Science and Technology, China)and D. H. Zhu (Huazhong University of Science and Technology, China)
Copyright: 2012
Pages: 8
Source title:
Encyclopedia of Cyber Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany - SUNY, USA)
DOI: 10.4018/978-1-4666-0315-8.ch051
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Abstract
The adoption of social networking sites has become an international phenomenon. This encyclopedia entry synthesizes the literature concerning adoption of social networking sites. It offers a definition about adoption of social networking sites. It provides an overview on historical development by specifying the pioneering scholars of danah boyd and Nicole Ellison and current knowledge status of the adoption of social networking sites. It introduces the current scientific knowledge by specifying leading scholars’ researches from five representative areas, namely adopters’ characteristics, adopters’ motivation, antecedents of adoption, adopters’ behavior and consequences of adoption. It also concludes the entry and outlines future directions.
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