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Alive and Interactive through Streaming Media
Abstract
The advent of new technologies in organizations has created unprecedented challenges for professionals and managers alike to explore several cost-effective technology solutions aimed at improving communications among their target audiences. One such technology, which is gaining popularity, is streaming media. Streaming media has been around for approximately 10 years, but only now is becoming the fastest growing IT sector, with real revenues and a bright future (Alanko, 2004). Streaming media is a delivery technology that has great potential for enhancing the way people communicate and share information. The evolution of streaming media has made huge strides in the world of the Internet, from a medium which delivered unstable video streamed very slowly through inadequate networks, to one today that rivals the reach in some cases of small cable television channels and local market radio stations. The use of streaming media is becoming a mainstream communications tool in the public sector. It has the ability to enhance communications both internally and externally (i.e., important announcements, bulletins, community outreach, online learning, training, etc.). Many government departments have started offering live and archived Webcasting of numerous government meetings and programs via the Internet. Whereas outreach has previously been strictly limited to certain individuals, information is now being made available to a wider audience through the use of streaming media.
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