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Public Diplomacy as a Tool of Propaganda

Public Diplomacy as a Tool of Propaganda
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Author(s): Fatih Değirmenci (Ataturk University, Turkey)
Copyright: 2023
Pages: 15
Source title: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
Source Author(s)/Editor(s): Türker Elitaş (Hatay Mustafa Kemal University, Turkey)
DOI: 10.4018/978-1-6684-5822-8.ch004


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Propaganda, which aims to influence the society to believe and act in a certain way in line with predetermined objectives, has been a form of practice that has been used extensively in the social and political field throughout history. Many ideologies have gained prevalence as a result of effective propaganda activities and have been able to walk to power. From Caesar to Napoleon, from Lenin to Hitler, many leaders went down in history as master propagandists, and they dragged the masses after them with their powerful and effective propaganda. Certain aspects of propaganda practices, which have been the most effective way to influence societies in long historical processes, have been a source of inspiration in many areas such as public diplomacy, political campaigns, advertising, public relations, and marketing in modern times.

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