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Alloy Construction Service Inc.
Abstract
This chapter provides the details of Alloy Construction Service Company, a family-controlled construction firm located in Midland, Michigan. Robert Neumann started the company in 1981 after the deteriorating economy left him without a job. Thanks to his prior experience in the construction industry, he was able to move his company forward and gain a foothold in the chemical processing market. Unfortunately, his unexpected cancer forced his wife, Ronnie, to take over the company and continue Robert's vision in this family business. Ronnie devoted herself to the company's operations and also brought their son, Michael, to the family business. Since then, the mother and son share the major responsibilities. They have a lot in common that makes them quite compatible with each other. Under Ronnie and Michael, the family firm has become a successful business and also a respectable community member. However, the company also faces several challenges such as volatile demand and a shortage of qualified workers. In addition to these challenges, as Ronnie approaches retirement she needs to decide the future direction of the family business. In particular, she needs to weigh the alternatives of selling the company and letting Michael run the company on his own. Only time will tell which decision works best.
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