An Essay on Moligopoly Model: A Passage to the New Frontier of Digital Economy

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Author(s): Debasish Roy (Sikkim University, India)
Copyright: 2022
Pages: 49
Source title: Handbook of Research on Digital Transformation Management and Tools
Source Author(s)/Editor(s): Richard Pettinger (University College London, UK), Brij B. Gupta (Asia University, Taichung, Taiwan & Lebanese American University, Beirut, Lebanon), Alexandru Roja (Babeș-Bolyai University, Cluj-Napoca, Romania)and Diana Cozmiuc (Ioan Slavici University, Timisoara, Romania)
DOI: 10.4018/978-1-7998-9764-4.ch017

Keywords: Business Science Reference / Knowledge Management and Library Science / Management Science / Technology Adoption & Evolution

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Abstract

This chapter has attempted to provide a strong structural foundation of the newly emerged economic model of moligopoly in the era of growing digitization. The explosive nature of digitization since the beginning of the first decade of 21st century has posed some major problems for the existing textbook economic models since they have failed to explain the market forms within which the “Big Tech” firms are operating. Going by the standard norms of non-collusive oligopoly models, these technological behemoths do not form reaction functions – although they display all the natural ‘traits' of a monopolist. Thus, the new economic model of moligopoly may be defined as a hybridization of monopoly and oligopoly models, respectively. In this chapter, four major “Tech giants”; namely, Netflix, Microsoft, Facebook, and Google, are taken as sample firms for time series analysis to lay the foundation stone of moligopoly model and its related postulates.

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An Essay on Moligopoly Model: A Passage to the New Frontier of Digital Economy

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