Applying Critical Theories to Social Media Mining and Analysis: #WokeAcademy

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Author(s): Sacha Sharp (Indiana University, USA)
Copyright: 2022
Pages: 21
Source title: Research Anthology on Racial Equity, Identity, and Privilege
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-4507-5.ch010

Keywords: Gender and Diversity / Information Science Reference / Political Science / Social Sciences & Humanities

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Abstract

To add to the limited higher education research that seeks to explore the riches of social media as a space for data collection, this chapter provides an example for how to use social media mining in combination with critical theories as an exploratory tool. This study is designed to apply critical theories to social media mining techniques in order to examine how membership organizations have engaged in discourse around racial issues and social inequities in higher education. This chapter will examine how associations engage particular social media contexts for the purpose of influencing educational research and praxis and provide future directions for using social media to expose social injustices.

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Applying Critical Theories to Social Media Mining and Analysis: #WokeAcademy

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