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Approaching Intercultural Rhetoric and Professional Communication
Abstract
This chapter defines professional communication in intercultural contexts. It presents a workable model of culture, connects that model to rhetoric, and provides a method to analyze rhetorics and cultures in intercultural contexts. It also contextualizes the model of intercultural rhetorical research in prevailing paradigms of rhetoric and professional communication, strongly criticizing the local-only and ethnocentric modes that are so in fashion. It then presents a global model of rhetorical inquiry.
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