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Are We Ready to App?: A Study on mHealth Apps, Its Future, and Trends in Malaysia Context
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Author(s): Sharidatul Akma Abu Seman (Universiti Teknologi MARA, Malaysia)and Ramayah T. (Universiti Sains Malaysia, Malaysia)
Copyright: 2017
Pages: 15
Source title:
Mobile Platforms, Design, and Apps for Social Commerce
Source Author(s)/Editor(s): Jean-Éric Pelet (ESCE International Business School, Paris, France)
DOI: 10.4018/978-1-5225-2469-4.ch005
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Abstract
In Malaysia, adoption of the mobile application for smartphones and tablet computers are growing in number and are actively applied in healthcare. However, limited studies were found looking at mHealth app that is focusing on Malaysia context. This study aims to examine the current mHealth app that is available in Malaysia. This study also seeks to rank the pricing of top paid apps from two major platforms, Apple iOS, and Android PlayStore. In mid-2016, the authors overviewed the Medical app and Health and Fitness category from two dominant platforms; Apple iOS and Android Play Store. The only app that was related to human healthcare, described in Bahasa Malaysia or English, was examined. Most app that is designed specifically for Malaysia is informational apps, which provide information on healthcare and medical information. The study also reveals that most consumers in Malaysia are ready and are willing to pay for mHealth app. Majority of app price is between RM10.01 to RM25.
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