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Artificial Intelligence (AI)-Powered Chatbots for Marketing and Online Shopping
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Author(s): Mehul Anil Waghambare (Symbiosis Institute of Digital and Telecom Management, Symbiosis International University, India), Sandeep Prabhu (Symbiosis Institute of Digital and Telecom Management, Symbiosis International University, India), P. Ashok (Symbiosis Institute of Digital and Telecom Management, Symbiosis International University, India)and N. A. (Symbiosis Institute of Digital and Telecom Management, Symbiosis International University, India)
Copyright: 2024
Pages: 19
Source title:
Digital Technologies in Modeling and Management: Insights in Education and Industry
Source Author(s)/Editor(s): G. S. Prakasha (Christ University, India), Maria Lapina (North-Caucasus Federal University, Russia), Deepanraj Balakrishnan (Prince Mohammad Bin Fahd University, Saudi Arabia)and Mohammad Sajid (Aligarh Muslim University, India)
DOI: 10.4018/978-1-6684-9576-6.ch002
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Abstract
The COVID-19 pandemic is changing the way we connect, communicate, and collaborate. the crisis rapidly re-shape both the “what” and the “how” of companies. Businesses now move to doing business online, that involves selling of products, generating leads and connecting with customers. The chatbot, a software application designed for human-like conversations, emerged as a trend that is helping to close the social distance gap between customers and businesses. Many business have incorporated the tool in their communication strategy, this paper aims to understand to what extent, tries to put-forward an understanding of chatbots marketing and the use of chatbots in online shopping process. Furthermore, the paper tries to speaks extensively about the design in such a way that it will peak its performance for user acquisition.
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