Assessing Degree of Acceptance

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Copyright: 2024
Pages: 10
Source title: Quantitative Measures and Warranty Coverage of the Risk of Misinforming
Source Author(s)/Editor(s): Dimitar Grozdanov Christozov (American University in Bulgaria, Bulgaria)
DOI: 10.4018/978-1-6684-8800-3.ch008

Keywords: Communications Theory / Information Science Reference / Information Value & Quality / Library & Information Science

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Abstract

This chapter extends the methodology developed for quantifying the risk of misinformation by adding an approach to measure the degree of acceptance. Assessment of this parameter of the model developed in the previous chapter is essential for practical use of the approach and modeling developed. Degree of acceptance is subjective measure of whether the provided information describes a product that meets buyer's expectation. It represents how the buyer interprets the provided description of the product. This measure is essential for a buyer's purchase decision.

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Assessing Degree of Acceptance

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