The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events
Abstract
The main purpose of this chapter is to explore how small-scale sports events are marketed and what issues are important when marketing them. For this purpose, literature review was made by considering the issues related to event marketing. The success of events depends largely on their marketing. Especially considering the important effects of these events on the location, it is important that the marketing plan process of small-scale sports events, who the event consumers are, why they want to participate in the event, and how they follow the process participate in the event. In addition, it is an important issue why the 5W's of marketing are important for small-scale sports events. The marketing mix of small-scale sports events, which is created to address these questions, and IMC, which is developed specifically for events, are two of the most important tools in event marketing.
Related Content
|
Sonal Linda.
© 2024.
24 pages.
|
|
Yasmin Yousaf Mossa, Peter Smith, Kathleen Ann Bland.
© 2024.
40 pages.
|
|
Ugochukwu Okwudili Matthew, Jazuli Sanusi Kazaure, Charles Chukwuebuka Ndukwu, Godwin Nse Ebong, Andrew Chinonso Nwanakwaugwu, Ubochi Chibueze Nwamouh.
© 2024.
29 pages.
|
|
Shruti Jose, Priyakrushna Mohanty.
© 2024.
20 pages.
|
|
Richa Srishti.
© 2024.
15 pages.
|
|
Aleksei Alipichev, Liudmila Nazarova, Yana Chistova.
© 2024.
21 pages.
|
|
Mustafa Öztürk Akcaoğlu, Burcu Karabulut Coşkun.
© 2024.
18 pages.
|
|
|