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Becoming an African Hair Salon Entrepreneur in the United States of America
Abstract
African beauty salons are important institutions in African and African American communities and can be found in nearly every city and community where African immigrants live. This study utilizes case study to explore the pathways to African women's entrepreneurship and business sustainability in hair braiding within the care industry. While social exchange theory and standpoint theory help to illuminate the “non-choice” of salon entrepreneurship for educated African immigrant women, Lave and Wenger's (1991) notion of communities of practice further discloses how the salon space becomes dedicated to more than service delivery. In general, the study shows the efforts of one entrepreneur to fit the unique exigencies of hair braiding to local (western) business requirements. The study identifies how more accommodation of those exigencies would less inhibit this form of African women's entrepreneurship in general and thus benefit local communities at large through more sustainable service delivery, increased revenue flow, and infrastructural support for immigrants in general.
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