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Becoming Who You Are Through Authentic Organizational Communication
Abstract
Business communication is comprised of standards designed for efficiency. Like commodities, official correspondences are often indistinguishable. Adherence to templates provides uniformity in arrangement if not also content. When this approach works well, it is both efficient and effective. However, the universal applicability of this paradigm is suspect. Such standardization stifles creativity. When one is responsible for communicating insights in business, a radical break with convention might be beneficial in terms of gaining attention and provoking thought. Deviating from established norms is risky. Further, while one learns key tenants of business communication at work and in college, one is seldom informed as to when to stop following the rules and forge a new communicative path forward. In this chapter, existential insights are combined with communication theory to illustrate how authentic organizational communication can assist in one becoming who one is while also communicating insights in a business in a way that the form and content are strategically aligned.
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