Benefits of Using Social Media Commerce Applications for Businesses

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Author(s): Ardian Hyseni (South East European University, Kosovo)
Copyright: 2017
Pages: 25
Source title: Mobile Platforms, Design, and Apps for Social Commerce
Source Author(s)/Editor(s): Jean-Éric Pelet (ESCE International Business School, Paris, France)
DOI: 10.4018/978-1-5225-2469-4.ch018

Keywords: Business & Management / Business Science Reference / E-Commerce

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Abstract

Social media commerce has changed the way of commerce globally; customers are affected more and more by social media, in decision making for buying a product or a service. While in the past people were affected by traditional marketing ways like newspapers, televisions and radios for buying a product, nowadays, through social media customers can find feedbacks and reviews on social media and can see thousands of photos of a single product with less a minute of searching in a social networking sites like. With the growth of social media's impact on businesses, social commerce has become a trending way of making commerce. In this paper it demonstrated a platform for businesses to make commerce through Facebook which is called Facebook commerce.

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Benefits of Using Social Media Commerce Applications for Businesses

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