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Case Study: Glastender, Inc.
Abstract
An emerging research area—transgenerational entrepreneurship—aims to understand the role of one type of informal organization—the family—in entrepreneurial value creation process. This case study on Glastender illustrates how its founder, Jon D. Hall, and his kin have engaged in the practice of transgenerational entrepreneurship involving three key steps: first, the founder establishes a business unit that represents his historical expertise, vision, innovation, strategy, structure, tradition, and entrepreneurial mindset; second, he enmeshes this unit with that of his family and creates a controlling family unit that comprises of family history, ownership structure, kinship ties, shared intuitive leadership, shared practical knowledge, and shared entrepreneurial culture; third, using this “familiness” factor, he mentors and shepherds the second generation family entrepreneurs to be proactive, innovative, and risk taking, thereby leading to enhanced entrepreneurial performance, and in turn creating value across generations.
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