CBM Elements II

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Author(s): Patricia A. Young (University of Maryland at Baltimore, USA)
Copyright: 2009
Pages: 16
Source title: Instructional Design Frameworks and Intercultural Models
Source Author(s)/Editor(s): Patricia A. Young (University of Maryland, Baltimore County, USA)
DOI: 10.4018/978-1-60566-426-2.ch008

Keywords: Education / Educational Technologies / Information Science Reference / Instructional Design

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Abstract

This chapter continues with CBM Elements and the design factors related to the anthropology of culture. Cultural communications is covered in its entirety. Cultural communications is the exchange or transmission of information. This exchange can be between human beings, other species or entities. Cultural communications serves a purpose; these purposes maybe to report, inform, persuade, warn, direct, or induce a response. However the ultimate goal is to convey meaning from the information source to destination or sender to receiver (Meadow, 2002). Cultural communications can be applied to cultures, target audiences, and other species. In terms of societies and cultures, cultural communications looks at the forms of communications or communication systems that exist. Cultural communications in relation to a target audience looks at language (nonverbal, verbal); writing; spatial, temporal, and visual cues; and semiotics (signs & symbols).

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